Milk is a rich source of high-quality protein, calcium and of fat-soluble Vitamins A and D. Vitamins A and D are lost when milk fat is removed during processing. Fortification puts these vital nutrients back into the processed milk to ensure that you receive better nutrition.
Benefits of Fortification:
Replenishes the nutrients lost during processing.
Fortification of milk with Vitamin A and Vitamin D is required in India because of the widespread deficiencies present in the population.
Fortification of milk with certain micronutrients is a good strategy to address micronutrient malnutrition.
NOTE: A Recent National Nutrition Monitoring Bureau (NNMB) survey and a Report of the expert group of ICMR in 2012 has stated that India has a very high burden of Vitamin A and D deficiencies, amongst both young children and adults particularly in urban areas are physically less active and have very limited exposure to sunlight.