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About Aashirvaad Svasti Fresh Dairy

ITC’s Aashirvaad Svasti offers a variety of fresh dairy products which includes Select Milk, Toned Milk, Double Toned Milk, Standardized Milk, Cow Milk, Pouch Curd, Paneer, Rose Lassi, Mango Lassi, Litchi Lassi and Misti Doi.
ITC closely collaborates with a network of reliable farmers from whom we procure our milk under 'Project Gomukh'. We select high quality milk by checking every sample from every farmer which further goes through multiple quality checks in various stages to ensure superior, tasty and nutritious products for you.
Our Fresh dairy products are currently available in selected cities of West Bengal, Bihar & Jharkhand.

Pouch Milk

Select Milk

Aashirvaad Svasti Select Thick and Nutritious Milk was launched in October 2020. This one of a....

Creamy Milk

Aashirvaad Svasti’s Pasteurized Homogenised Creamy Milk is rich in taste and has an aroma that....

Cow Milk

ITC Aashirvaad Svasti Pasteurized Cow Milk promises purity and quality in every drop. Our milk....

Toned Milk

Milk tastes better when it’s rich and thick. Aashirvaad Svasti’s Pasteurized Homogenised Toned....

Double Toned Milk

Aashirvaad Svasti’s Homogenised Pasteurized Slim Milk (Double Toned Milk) is low-fat (1.5% Min....

Easy Digest Milk

Does having milk give you indigestion issues? Do you experience stomach ache, bloating, gas or nausea...

Daily Milk

Aashirvaad Svasti Daily is a tasty & nutritious milk offering which is economically priced at Rs.20/-..

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Soft Paneer in Convenient Slices

Aashirvaad Svasti Paneer Slices

Creamy and soft Aashirvaad Svasti Paneer in convenient slices. A pack of 3 slices that opens opportunity for endless recipes, that can be made in a jiffy. Made with high-quality milk and packed with special MAP technology, Aashirvaad Paneer Slice retains its deliciousness and creamy texture for 45 days under refrigeration.

Creamy And Soft Paneer

Aashirvaad Svasti paneer

Creamy and Soft Aashirvaad Svasti Paneer is made from high-quality milk and is packed using a special vacuum pack technology that ensures good texture and softness even after cooking. For your next meal, you can bite into some creamy delicious paneer cooked to perfection in your favorite recipe.

Thick and Tasty Curd

Aashirvaad Svasti Curd

Curd is a staple in most Indian households and a healthy serving enhances the experience of having a meal with family and friends. Aashirvaad Svasti Curd is made from pasteurized toned milk with a special blend of cultures to give its consumers the delightful experience of thick and tasty curd.


Aashirvaad Svasti tvc hindi

There’s nothing like a cool drink on a hot day! Aashirvaad Svasti’s refreshing Svasti Lassi is a high-quality traditional summer refresher that’s made using a special blend of cultures and available in Rose Flavor. Launched during the summer of 2020, this great-tasting drink is a must-try.